Under the agreement, Penn National will be Barstool Sports’ exclusive gaming partner for up to 40 years and will have the sole rights to utilize the Barstool Sports brand for all of the company’s online and retail sports betting and iCasino products. has acquired 36 percent interest of the sports and entertainment digital platform for approximately $163 million. (Lawrenceburg, Ind.) – The company that owns Hollywood Casino Lawrenceburg has announced a deal with Barstool Sports, Inc. Penn National officials have yet to say how this will impact Hollywood Casino Lawrenceburg.